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doi:10.1094/CFW-52-5-0282 |  VIEW ARTICLE

Report

Cereals&Europe Spring 2007 Meeting a Success

Cereal Foods World 52(5):282-283.

The Cereals&Europe section of AACC International held its spring meeting, Consumer Driven Cereal Innovation: Where Science Meets Industry, in Montpellier, France, May 2–4, 2007. The meeting had nearly 300 participants and exhibits by 22 supplier companies. In addition to the presentations and exhibits, there were a number of awards presented during the meeting. Three awards sponsored by Danone were given as part of the 6th European Young Cereal Scientists and Technologists Workshop. The Puratos Great Taste and Wellness Awards were given to Michelle Moore, University College Cork, Ireland, and Anthony Fardet, INRA–Clermont-Ferrand/Theix, France. The goals of the meeting were not only to share information, but also to try to form a common opinion. As the title suggests, the main subject dealt with cereal food innovation to meet the consumer needs for safe, healthy, and tasty foods. The program took a two-pronged approach to this issue, with one track focusing on science and another focusing on technology. One of the goals of the conference was to bring together industrial technologists and academic researchers. Attendance for the meeting was well distributed, with industry comprising approximately three-quarters of the attendees and academia and government accounting for the other quarter. The meeting closed with a plenary session that summarized and discussed much of what had been presented. A number of important issues surfaced during the discussion, including increasing workplace collaboration, identifying and understanding the consumer, and upgrading the profile of cereal products. This article features an outline of the session.

 

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