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doi:10.1094/CFW-55-5-0224 |
VIEW ARTICLE Baby Boomers: An Important Demographic in Search of New Products L. Dornblaser. Mintel International, Chicago, IL, U.S.A. Cereal Foods World 55(5):224-225. In this CFW Feature, Lynn Dornblaser, Mintel International, tackles appealing to the Baby Boomer demographic and discusses trends to capture the Boomer segment’s attention, including highlighting nutritional benefits and health-promoting ingredients, as well as a return to retro packaging.
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