Thursday, June 24 Keynote Speaker: Jack A. Bobo
Talk Title: "Why Smart People Make Bad Food Choices"
Consumers have never known more about health and nutrition and yet they have never been more obese. Our eating habits are killing us — driving obesity, diabetes, heart disease and other health problems for millions. How did we get here and what can we do about it? Food Futurist Jack Bobo reveals how the psychology of food has been used to create more sales (and more consumption), at the expense of our health. He explores the mental shortcuts our minds use to process information and how they often result in unhealthy choices in grocery aisles, at restaurants, in front of the refrigerator, and in every other place we eat.
Jack Bobo takes the audience on an exhilarating journey into the latest research in psychology and behavior to offer a realistic alternative to fad diets and pop science to address the obesity epidemic. Along the way he will consider the impact of our diet choices on the future of the planet. If you’ve ever wondered why it’s so hard to make good food choices and what could be done to make it easier, do yourself a favor and attend this session.
|Jack Bobo is the author of ‘Why smart people make bad food choices,’ which exposes the not-so-obvious but real drivers of our complicated relationship to the foods we choose and why it’s proven so hard to change our poor eating habits. He is also the CEO of Futurity, a food foresight company that advises companies, foundations and governments on emerging food trends and consumer attitudes and behaviors related to the future of food. Recognized by Scientific American in 2015 as one of the 100 most influential people in biotechnology, Jack is a global thought leader who has delivered more than 500 speeches in 50 countries. |
He previously served as the Chief Communications Officer and Senior Vice President for Global Policy and Government Affairs at Intrexon Corporation. Prior to joining Intrexon Jack worked at the U.S. Department of State for thirteen years as a senior advisor for global food policy. An attorney with a scientific background, Jack received from Indiana University a J.D., M.S. in Environmental Science, B.S. in biology and B.A. in psychology and chemistry.