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2008 AACC Annual Meeting

Meeting Abstract - Symposia Presentation

Quality Perspectives of International Sections

Changing demand for flour premix in the South East Asian region
N. AZUDIN
Interflour Holding Sdn Bhd Mid Valley City, No 1 Medan Syed Putra Utara 59200 Kuala Lumpur, Malaysia
Cereal Foods World 53:A14

Consumer trends on the use of premix by manufacturers, bakers, and households will be presented. The analysis will identify the types of products currently available in the different markets of the region and discuss other potential products. The health and nutrition of wheat based products will also be discussed including Government regulations on labelling and health claims.

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