Vision
To be the global authority in cereal grain science and technology.
Mission
Create opportunities for providing and exchanging knowledge and advancing innovations across the broad disciplines of cereal grain science by facilitating research, education, collaboration, technical service, and advocacy efforts.
Science Focus
- Fostering research on Health Benefits of Grain and Components
- Promoting Sustainability and Benefits of Grain Consumption
- Supporting Quality, Food Safety & Regulatory Considerations
- Providing Transparent and Proactive Science Based Communication
Science Focus Background
Fostering research on Health Benefits of Grain and Components
- Nutritional benefits of grain consumption
- Functional and nutritional benefits of grain components (e.g. dietary fibre, bioactive components and phyto-nutrients)
- Alternative proteins
- Microbiome (leveraging grains in gut health)
Promoting Sustainability and Benefits of Grain Consumption
- Resource demands (e.g. carbon footprint, water usage, maximizing available acreage)
- More robust cultivation of grains (e.g. good grain supply)
- Plant proteins
- Genetics and identity preservation (e.g. consumer facing benefits)
Supporting Quality, Food Safety & Regulatory
- Appropriate standards and limits (impact, potential cost, tolerance level practicality)
- Regulation determinations, definitions and guidance (e.g. GMO, Natural, Organic)
- Food contaminants (heavy metals, cadmium) and toxicity
- Labeling regulations (e.g. nutritional facts panel changes)
- Simple, rapid and cost effective evaluation of cereal quality and safety
- Grain quality testing—determination of flour quality and prediction of baking performance
Providing Transparent and Proactive Science Based Communication
- Humanizing the food chain (e.g. raising the profile of food processing with emphasis on health and nutrition, sustainability, economics and safety)
- Communicating the health benefits of grain consumption (e.g. addressing the gluten free trend or fad)
- Unifying the grains health benefit message
- Improving communication within marketplace and media to counteract negative perception and be proactive (e.g. GM education)
- Clean labeling transparency
