Functional Foods: A View from Japan
K. R. Kubomura. Kubomura Food Advisory Consultants, Tokyo, Japan. Cereal Foods World 52(2):86-87.
The Japanese functional food market is very advanced and dynamic, with much product development activity. The government approves “foods for specified health use” (FOSHU), which can then carry both a specific health claim and the FOSHU label on the package. The FOSHU system has both advantages and disadvantages. A detailed example of a FOSHU-labeled product is given.