Communication and Engagement Key
B. Govindarajan. Kellogg Company, Battle Creek, MI, U.S.A. Cereal Foods World 54(3):107.
In this editorial, Govindarajan, principal scientist, Kellogg Company, notes that changing demographics and increasing consumer awareness about health and nutrition have led to an influx of nutritious products in the marketplace. The emerging concept of “food for health” has led health advocates to promote food as medicine and not just for growth and energy. Furthermore, she argues, this changing market scenario has led “Health and Nutrition” to be one of the key scientific initiatives for AACC Intl. The new goal of the Nutrition Division is to be a vibrant body of food and grain professionals committed to “gathering, compiling, and communicating current trends, thoughts, issues, and research needs, regarding health and nutrition of grain-based foods and related products.” Going forward, our key words are communication and engagement.