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doi:10.1094/CFW-55-6-0280 |  VIEW ARTICLE


Bars with Blueberries Are Bars with Benefits

T. J. Payne. Thomas J. Payne Market Development, San Mateo, CA, U.S.A. Cereal Foods World 55(6):280-284.

Nutritional bars, sports bars, breakfast bars, snack food bars, meal replacement bars—blueberries are identified positively in all categories. Bars are enjoying a resurgence of popularity for many reasons, including their grab-and-go ease, single-serve practicality, and portion-controlled, diet-friendly design. The incorporation of nutritious blueberries in these formulations is yielding innovative, groundbreaking opportunities for healthy, convenient, and flavorful cereal food products. In this feature, Payne explores the use of blueberries in novel bar formulations, the ingredient’s wide appeal, and several product development opportunities.


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