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doi:10.1094/CFW-56-2-0070 |  VIEW ARTICLE

CFW Interview

Consumer Experimentation and Interest in Health and Wellness Highlight the Flavor Forecast for 2011

Cereal Foods World 56(2):70-71.

A willingness to experiment and an interest in health and wellness define the consumer taste trends for 2011. According to McCormick, a hunger for international culinary adventure is propelling exploration of unexpected ingredient combinations and unique ethnic profiles. Foods and flavors that are cooling, exhilarating, or psychologically recharging can stimulate the palate and dial up the thrill of eating. The interplay of contrasting tastes, textures, and visual cues can answer the intrinsic need for change, adding fun and excitement to the basic pleasures of eating. As science continues to reveal the promising health benefits of wholesome ingredients, eating for wellness is more achievable—and more enjoyable—than ever before. In this interview with CFW, Nancy Farace, McCormick, food insight strategist, discusses McCormick’s 2011 Flavor Forecast and its implications for food developers.


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