doi:10.1094/CFW-60-1-0016 | VIEW ARTICLE

Profiles in Innovation

General Mills: Challenges and Opportunities in Leveraging Innovation to Improve Profitability

JenniferBarta<sup>1

1</sup>Senior R&D Manager, Baked Goods Platform, General Mills, Riverside Technical Center, 330 University Ave SE, Minneapolis, MN 55414, U.S.A. E-mail: Jennifer.Barta@genmills.com; Telephone and Fax: +1.763.764.4225. Cereal Foods World 60(1):16-17.

General Mills has applied its talent in innovation to the task of productivity. Three main tools have been developed: consumer value equations (CVEs), Project Appleseed, and the G-WIN website. These proprietary tools have been used effectively and innovatively by General Mills to maintain leadership in holistic margin management.