Members Close Up: 2007 Membership Survey Results
Cereal Foods World 53(2):94-95.
In September 2007, a membership survey was conducted in order to help the association better understand our members' characteristics, use of membership benefits, and address future needs. The online survey, conducted by an independent research firm, was sent to regular, student, and Country with Developing Economy (CDE) members with a valid e-mail address. The survey received a 26% response rate. The Membership Task Force, Board of Directors, staff, and numerous committees have received a copy of the full survey and are in the process of incorporating the feedback and ideas into future products and services in order to create enhanced member value. Some of the issues that are covered in the survey include how dues are paid, reasons for joining and renewing, association involvement, and important products and services.