Cereals & Grains Association has long been a resource for technical information and a pipeline for presenting breakthrough research. To continue this vital tradition, and to focus on the core of the organization, Cereals & Grains Association is dedicated to its
vision to deliver the science behind 75% of the world's diet.
View Past President, Marta Izydorczyk's 2021 Membership Update on Cereals & Grains Association key initiatives.
Strategic Goals and Outcomes
Goal 1: Stakeholders Will Trust the Science Behind Cereals and Grains
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Industry Standards
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Methods become the primary standard for the industry
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Cereals & Grains Association Check Sample is the Single process for insuring utilization of methods
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Cooperate industry-wide messaging
- Provide credible forums for dissemination of basic and applied science
- Provide Cereals & Grains basics/training to emerging markets
- Identify critical markets such as wheat milling in India
- Increase the focus on Innovation
- Sustainability
- Fulfilling the nutritional needs
GOAL 2: Grains Scientists Will Rely on the Association
- Increase understanding of the needs of the industry and members
- Develop an ongoing research/input program to provide future-looking focus to content.
- Increase focus on early career professionals
- Identify the professional pathway for members
- Provide training for new professionals
- Develop professional advancement tools based upon member input
- Professional recognition
- Publications
- Reshape leadership to include multi-generational and multi-segment perspectives
- Redesign member engagement structure
- Examine a new process for governance and setting of priorities
- Improve training for leaders
GOAL 3: Global Transfer of Knowledge Will Promote Innovation Across All Aspects of the Cereal-based Diet
- Redesign all content distribution
- Develop a content distribution plan
- Reshape journal, publications, and content forums based upon the distribution plan.
- Increase collaborative focus on the science of grains
- Ensure pulses and all cereal grains are part of the focus
- Redesign member/industry engagement
- Bring together industry leaders annually to discuss trends and future assumptions (reshape Scientific Advisory Panel)
- Improved partnerships
- Increase collaboration on sustainable farming practices
- Partner with groups who have complimentary missions
- Build technical alliances
- Reshape networking opportunities
- Identify the professional segments and content areas that provide the most effective opportunities to transfer knowledge
- Transition to a true global organization
- Identify content that is not defined by national borders
- Identify the most effective methods of translating content to multiple languages
