Cereals & Grains Association
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Challenges and opportunities in improving profitability by managing costs and innovation
T. S. COGSWELL (1). (1) BakerCogs, Inc., Overland Park, KS, U.S.A.

Continually reducing the time from “concept to consumer” is vital in the world of consumer package goods companies. What issues come up time and time again to impact the innovation process? The attributes of the finished product, marketing expectations, production capabilities, ingredient pricing, procurement issues, supply chain, wholesale & retail pricing and the corporate profitability all work together in managing innovation costs.

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