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Cereal Foods World, Vol. 64, No. 3
DOI: https://doi.org/10.1094/CFW-64-3-0027
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The Whole Grain Partnership—How a Public–Private Partnership Helped Increase Whole Grain Intake in Denmark
Sofia Lourenço,1,2 Gitte Laub Hansen,3 Bente Stærk,4 Per Frank,5 and Camilla Toft Petersen6

1 Danish Cancer Society, Strandboulevarden 49, DK-2100 Copenhagen, Denmark. Tel: +45 35 25 74 21; E-mail: soflou@cancer.dk; LinkedIn: www.linkedin.com/in/sofiamlourenco

2 Corresponding author. Sofia Lourenço, Prevention & Information | Diet & Physical Activity, Danish Cancer Society, Strandboulevarden 49, DK-2100 Copenhagen, Denmark. E-mail: soflou@cancer.dk

3 Danish Cancer Society, Strandboulevarden 49, DK-2100 Copenhagen, Denmark. Tel: +45 35 25 75 47. E-mail: glh@cancer.dk

4 Danish Veterinary and Food Administration, Stationsparken 31-33, DK-2600 Copenhagen, Denmark. Tel: +45 72 27 69 00; E-mail: BEST@fvst.dk

5 Nestlé Sweden AB, Karlavägen 102, SE-115 26 Stockholm, Sweden. Tel: +46 (0)72 537 45 05; E-mail: Per.Frank@se.nestle.com; LinkedIn: www.linkedin.com/in/per-frank

6 Whole Grain Partnership, H. C. Andersens Boulevard 18, DK-1553 Copenhagen, Denmark. Tel: +45 30 38 15 46; E-mail: catp@di.dk

© 2019 AACC International, Inc.


In less than a decade, the average whole grain intake of Danes increased from 36 to 63 g/10 MJ/day. In this article the history, organization, and results of the long-lasting Danish Whole Grain Partnership are described. The evidence providing the foundation of the partnership’s work, important lessons learned, and key strategic elements are also discussed. The ultimate aim is to gather recommendations for the international community on how to engage in public–private partnerships with the purpose of promoting healthy diets.

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