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Cereals & Grains 18 will be held October 21–23 in London, U.K., at the Hilton London Metropole. In London, attendees will have great opportunities to connect with European leaders in cereal science from academia, government, and industry. Cereals & Grains 18 will be a focused event highlighting the latest changes, challenges, research, and innovations along the entire cereal grains value chain. Numerous pre- and postmeeting training opportunities and activities are also being organized to ensure that all participants get the most out of their stay in London.